Top E-Marketers Interview Questions
Q – 1 Tell us what are your favorite social media blogs?
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Q – 2 Tell me what social media campaigns have you produced and/or managed?
Ans- Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc.
Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!
Q – 3 Do you know what is direct mails?
Ans- This email marketing strategy includes sending an email solely for the purpose of communicating a promotional message, such as announcement of a special offer or catalogs of products. Companies generally maintain a list of customers or potential customers or even hire a list of email addresses from service companies to send direct mails to.
Q – 4 Explain which social media brand strategy has inspired you lately and why?
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Q – 5 Tell me which social media platforms are you best at using and why?
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Q – 6 Tell me what are our competitors doing on social media?
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Q – 7 Tell us how can a product be sold more effectively online?
Ans- Following are steps that can be taken to make sales more effective online :
1. Define the objective of creating the product.
2. Make clear what problem and needs does your product caters.
3. Explain the problem and the pain points faced by people.
4. Present the solution and how the product will fulfill it.
5. Layout features and benefits.
6. Provide guarantee wherever you can to make the customer feel secure.
Q – 8 Tell me what is marketing?
Ans- There are many good definitions of marketing available everywhere so you need to choose your effective one and prepare for that to discuss in interview, in case. Some are as follows:
☛ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
☛ Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
☛ The management process through which goods and services move from concept to the customer.
☛ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.
Q – 9 Tell me the various types of internet marketing?
Ans- The various types of internet marketing include:
☛ Display advertising
☛ Search engine marketing
☛ Search engine optimization
☛ Social media marketing
☛ Email marketing
☛ Referral marketing
☛ Affiliate marketing
☛ Inbound marketing
Q – 10 Explain me what is page title and how can it be made more effective?
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Q – 11 Tell me what are the keys to marketing success?
Ans- The keys to marketing success are:
☛ Budgeting.
☛ Targeting.
☛ Analyzing the Competition.
☛ Working Your Customer Base.
☛ Development of Objectives.
Q – 12 Explain me how active are you on social media and how many people are you connected with?
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Q – 13 What is email newsletters?
Ans- They are direct emails sent out to a list of subscribers or customers on a regular basis. They may be sent out daily, weekly, monthly, quarterly or even annually. They primarily aim at building and strengthening the customer relationship with the company.
Q – 14 Tell me what makes a successful E-Marketer?
Ans- To be a successful marketing manager you must :
☛ Have the effective sales skills.
☛ Fill your work with passion.
☛ Master the corporate balancing act.
☛ Understand your domains.
☛ Enough experience to understand what a given project may typically cost, is able to prepare a budget.
Q – 15 Explain the disadvantages of email marketing?
Ans- Disadvantages of email marketing are:
1. Filtering causes large number of emails to be rendered undelivered.
2. Spamming in emails may lead to legal action against internet marketers.
3. Needs to be planned very carefully as very minute factors may lead to an email being rendered undelivered or filtered out.
Q – 16 Do you know what is meta description and what is the right way to frame it?
Ans- Meta description is used to describe the web page over the internet. It can be framed the right way using the following steps :
1.Describe your page accurately: Your description should be a depiction of what users can expect to find on that particular page. It provides summary of the page to users and the search engines. Make sure you describe it within 250 characters.
2.Use maximum number of keywords: Using keywords into your Meta description tells the users and the search engines that it includes the content they are searching for. Search engine first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions.
3.Use store name and domain: Make sure you use your store name and store domain in the meta description.
4.Do not duplicate meta descriptions: Make sure you do not use the same description across all the pages. If you duplicate the meta description content on all your store pages then the search engine will assign lower ranking to the pages assuming that the content is either not unique or its being automatically generated.
5.Provide unique description: Avoid copying and pasting of entire information in the meta description. Do not write the description that has no relation to the content of the page.
Q – 17 Tell me what is a limitation you have experienced on a social media platform? How did you overcome this?
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Q – 18 Tell me for a new salesperson, what are his needs?
Ans- New salespersons needs:
☛ He needs to know the information on company history, its policies, rules and regulations etc.
☛ Details about the product- its features, usage , demand.
☛ Systems and procedures as followed by the company. This may include the work timings, overtime, field work, work culture of that particular organisation etc.
☛ Training on the basic ethics that need to be followed while selling a product.
☛ He must know the basics of selling the different products of the company.
Q – 19 Do you know what is internet marketing? By what other names is it known?
Ans- Marketing of products and services over the internet is known as internet marketing. It is also known by the following names:
☛ Web marketing
☛ Online marketing
☛ Webvertising
☛ E-marketing
Q – 20 Tell me what kinds of skills/qualities do you think you need to possess to be a community manager?
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Q – 21 Explain me why do you want to work in marketing field?
Ans- The best way to answer this question is, first of all, to be prepared and knowledgeable about this field. Spend some time researching the marketing field so you can talk about the benefits of working in this area.
Compare your goals, let the interviewer know what best you can do in marketing job even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.
Q – 22 Explain me the limitations of internet marketing?
Ans- The limitations of internet marketing are as follows:
1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.
2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.
3. Product seen online at times differs from what is finally delivered.
4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while transaction.
5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.
Q – 23 Do me a favour, Sell this pen to me?
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Q – 24 Do you know what is SEO?
Ans- SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine. It is done to increase the visits on the site as more frequently and high the website appears on a search engine, more will be the visitors visiting it.
SEO is the study of how the search engines operate and how it can be used to increase visibility of a website or a web page. SEO involves the following practices
☛ Editing the content and the associated HTML coding.
☛ Optimizing the keywords strength in the content.
☛ Assigning relevant and keyword specific title tags and other meta tags.
☛ Increasing the number of back links and inbound links.
Q – 25 Explain me something about your previous marketing experience?
Ans- Previous work experience is the basis for determining whether you will be a valuable contributor to an organization. For this reason, job applicants must present their previous experience in a way that emphasizes how it will specifically and significantly benefit the hiring company.
So share your past but good experience with your interviewer and what and how much you have learned there.
Q – 26 Do you know what is pay per click? Which internet marketing model does it follow?
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Q – 27 Do you know how is image optimization organized?
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Q – 28 Fresh E-Marketers Job Interview Questions:
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☛ How would you explain the difference between online and offline marketing?
☛ How do you foresee the future of online marketing?
☛ What does it mean to have a responsive website?
☛ Have you looked at our company website, can you suggest how you would improve it?
☛ What is the most effective way to increase traffic to your website?
☛ Explain how you would carry out keyword research? Which keyword research tools would you use?
☛ What website CMS platforms have you administered in the past (WordPress, Drupal, Joomla?)
Q – 29 SEO based E-Marketers Job Interview Questions:
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Q – 30 Social media Job Interview Questions:
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☛ What is the purpose of social media?
☛ Give an example of when you have had to write a social media strategy explain how you approached this task
☛ What are the differences between writing for traditional web channels and writing for social media?
☛ Why do you think we should use social media?
☛ In what ways do we need to be careful when using these tools?
☛ How do you measure social ROI?
☛ What is your experience managing multiple social media accounts?
☛ What social media tools have you experience with?
☛ Which social media brand strategy has inspired you lately?
☛ What is your policy on moderating comments?
☛ How does social media affect SEO and your online profile?
☛ Can you tell us about some of the challenges you have faced when introducing social media in your previous job, and how you overcame them?
Q – 31 Web analytics based Job Interview Questions:
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Q – 32 Content marketing Job Interview Questions:
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☛ Can you explain what content marketing is?
☛ What blogs do you read?
☛ Why and how would someone share your content or talk about your company?
☛ Explain the link between content marketing and SEO
☛ Explain the link between content marketing and your social media strategy
☛ Can you explain the steps you would take to build a content strategy for our business
☛ Can you talk to me about a content strategy that you have implemented? Was it successful?
☛ How important is video content?
Q – 33 General E-Marketers Job Interview Questions:
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☛ How is affiliate marketing industry different from other marketing industry?
☛ What all are the activities that can be performed by using web storefront?
☛ What are the differences between B2B and B2C advertising?
☛ How to promote the awareness banners on the website?
☛ What is the procedure to sell online space for hosting?
☛ What is the difference between Ad-words and Ad-sense?
☛ What are the advantages and disadvantages of internet marketing?
☛ How effective is the pop-up advertising that is used in internet marketing?
☛ What is the purpose of people promoting on internet?
☛ What does the Limelon theorem says regarding internet marketing?
☛ What are the different promotional techniques used in this field?
☛ Explain advantages and disadvantages of any two techniques used in this field?
☛ What are the differences between international marketing and global marketing schemes?
☛ Where is Meta marketing used? What does it mean?
☛ Why does portfolio analysis done by marketers before going into the market?
☛ How to remove duplicate content from website that has already been published?
☛ What does AIDA principle means in terms of internet marketing?
☛ What are the different online channels used to advertise a website?
☛ How to place security features in internet marketing?
☛ What are the different levels used in industrial marketing channel?
☛ Who uses domain advertising the most?
☛ What are the activities that are performed by BTL marketing?
☛ How to advertise ads and other advertisements through videos?
☛ What are the major functions performed by advertising?
☛ What is the purpose of domain monetization?
Q – 34 Paid search marketing Job Interview Questions:
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Q – 35 Basic E-Marketers Job Interview Questions:
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☛ Why is Internet marketing sometimes called as e-marketing?
☛ What is the function of search engine optimization used in internet marketing?
☛ How does Google function to list or rank the pages?
☛ How many marketing strategies exist in internet marketing?
☛ What are the different types of tools used for internet marketing? Explain the use of all?
☛ How does pay per click campaigns function?
☛ What is the procedure to perform keywords analysis?
☛ What are the things that have to be kept in mind before creating the content for websites?
☛ What does entrepreneurship means? What does it include?
☛ How is internet marketing used to create a stream of income online?
☛ Mention the ways by which you can introduce payment gateways?
☛ How will you generate traffic on your website?
☛ How important are clicks of the users for the popularity of your website?
☛ How many different types of marketing methods exist today?
☛ How can you advertise on web using internet marketing?
☛ What are traffic exchange programs and how do they function?
☛ How is money being generated by internet marketing?
☛ How to make a website to sell it through internet marketing?
☛ What are the creative and technical aspects of internet marketing?
☛ How does domain engineering concept works?
☛ How so we maintain this domain engineering concept?
☛ What are spams? What are the potential disadvantages of using it for advertising?
☛ What are the things that are required to setup the internet marketing platform?
☛ What are the different types of corporate strategies used to increase the business?
☛ What are the opportunities created by internet marketing for unemployed people?
Q – 36 Role-specific E-Marketers Job Interview Questions:
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Q – 37 Tell us how do you measure social return on investment (ROI)?
Ans- Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.
Q – 38 Tell us what are some of the best practices on Twitter?
Ans- Always use hashtags and mentions! Doing this will mean more people see your tweets and retweet. Some of these people might have big followings or clout that will benefit your company. Twitter is a great tool for conversing with customers so make sure to reply to their tweets as much as you can. Use hashtags to connect the conversation with other conversations in related topics.
Q – 39 Explain me something about PLC(Product life cycle)?
Ans- The product life cycle has 4 very clearly defined stages, each with its own characteristics that mean different things for business.
☛ INTRODUCTION
In the Introduction stage of the product life cycle, a product or a service is introduced to the market. Consumers are testing the product in this phase.
☛ GROWTH
After a product is introduced in the market, consumers become more interested in it. This is called the Growth stage of the product life cycle. Sales are increasing and competitors are emerging as well. Products become more profitable and companies form alliances, joint ventures, and takeovers.
☛ MATURITY
The market has reached saturation. Some producers at a later stage of the Maturity stage of the product life cycle begin to leave the market due to poor profit margins. Sales dynamics is beginning to decrease.
☛ DECLINE
Continuous decline in sales signals entry into the Decline stage of the production life cycle. Competition is taking over your market share at this point. Economic and production conditions are becoming unfavourable.
Q – 40 Do you know why Is Online Marketing So Effective?
Ans- Online marketing is also known as web marketing, internet marketing, eMarketing or i-marketing. Online marketing is an interactive tool which can be used between marketers and the public at large. Online marketing is so effective because:
☛ Online marketing allows for statistics to be measured more easily and at a lower cost.
☛ Online marketing costs are somewhat inexpensive in comparison with other mediums.
☛ Online marketing allows consumers of the world to research and purchase services and products at their own pace and convenience.
☛ Online marketing provides a greater flexibility level whereby campaigns can be altered to test new markets, evaluate new programmes and make changes more specific to a targeted market.
Q – 41 Please explain what do you know about our company?
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Q – 42 Tell me what aspects of the internet does internet marketing encompass?
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Q – 43 Tell me are you comfortable with field work?
Ans- This is most common question of marketing job because in this you have to be in direct contact with public i.e your customers. So always say yes it will show your active and dynamic nature to your interviewer. To rule in marketing world you have to be active and all-rounder and this you need to show by your effective answer.
Q – 44 Do you know what is the most important skill required in marketing field?
Ans- The most important skills required in marketing are:
☛ Risk-taking.
☛ Know your audience.
☛ Be a good listener.
☛ Be open to new ideas.
☛ Be accurate but nimble.
☛ Know what the competition is doing.
☛ Passion: Love marketing.
☛ Experimentation: Try something new. Fail. Try again.
☛ Communication: Articulate your point of view well via speaking and writing
Q – 45 Explain me how can meta keyword be used to pump visibility?
Ans- To increase the visibility of a website or a page over internet meta keyword must be optimized the right way. Meta keywords can be optimized using the following rules :
1.Use relevant words or phrases : Keywords you enter should be relevant to the store pages and should contain the common words or phrases a user may search with. Include the page name and make sure the keywords should not exceed beyond 1000 characters including comma and spaces.
2.Avoid duplicate words : Try to use different words with the same meaning but do not repeat the words. If you duplicate the words then the search engine will assign lower ranking to the pages assuming that the content is not unique.
3.Begin with important words : Put the most important words or phrases in the beginning of the list. Search engine searches the sites by examining the keywords. Keep your store name and store domain in the beginning of the list.
4.Use comma for separation : Use “comma” (,) for separating two keywords. Avoid punctuation and other special symbols in the keywords.
Q – 46 Tell me what should be kept in mind when drafting an email for marketing?
Ans- Following things should be kept in mind when drafting an email for marketing purposes :
1. Use an effective subject.
2. Make sure the email does not go into spam. To ensure this make sure the email does not have too many links and restricted words which lead to mail ending up as spam.
3. Keep the email body crisp and up to the mark.
4. Make your point and do not drift away from it.
5. Avoid any form of grammatical mistakes.
6. Reiterate atleast once.
Q – 47 Explain the advantages of internet marketing?
Ans- The advantages of internet marketing are as follows:
1. Large audience.
2. Inexpensive.
3. Availability of various options making it convenient for the customer to research through products and services available and then make a purchase.
4. Statistics can be measured more easily due to availability of various tools.
5. Various advertising methods available such as:
☛ Pay per click
☛ Pay per impression
☛ Pay per play
☛ Pay per action
6. Trends of e marketing and their results can be studied easily.
Q – 48 Tell me what makes you better than others?
Ans- Sell yourself smartly to your interviewer as much as possible.
You can :
☛ Mention special qualifications that make you stand out from other candidates.
☛ Discuss your experience and how it relates to the position.
☛ If you want to stand out, explain how hiring you will help him.
☛ Showcase Your Winning Personality to your interviewer.
☛ Discuss certifications or licenses required or helpful for the job.
Q – 49 Do you know what is email marketing? What are the types of email marketing?
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Q – 50 Tell me how can Page URL be made more apt for optimization?
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Q – 51 Do you know how to prevent email getting into SPAM?
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Q – 52 Tell me how much SEO knowledge and experience do you have?
Ans- SEO is a desireable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search.
Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.
Q – 53 Tell me how would you handle a social media crisis? Yet again we have to highlight the US Airways social media crisis as an example of what can go wrong and how NOT to respond.?
Ans- Make sure to respond promptly. The longer you take, the bigger the blunder looks to the consumer. Make sure any apology you give is honest and sincere. Otherwise, followers were rip it apart even more. Respond on all channels as well even if the incident only occurred on one.
Q – 54 Do you know what is the most interesting thing about marketing and sales?
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Q – 55 Explain me what is the difference between marketing and selling?
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Q – 56 Please explain what motivates you?
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Q – 57 Tell me do you consider yourself a leader?
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Q – 58 Tell me are you able to handle stress at work?
Ans- Always say yes without any second thought in your mind and with full confidence because handling pressure and stress is the hallmark of the right person in the right job. The questions about stress and pressure are more likely to be asked in an interview for these types of jobs, however can be asked in any job interview. So give lots of good examples when you are asked this question like :
☛ Taking responsibility for improving your physical and emotional well-being.
☛ Learning better communication skills to ease and improve your relationships with management and coworkers.
☛ Reduce job stress by taking care of yourself .
Q – 59 Tell me are you competitive by nature?
Ans- Competition is very important to survive in the market so to achieve success in this field you have to be competitive.Suite the examples of your work related to market competition in your answer as proof .
Q – 60 Tell me how do you use social media as a tool for customer service?
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Q – 61 Explain me what are checklists before sending email?
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Q – 62 Do you know what is CRM?
Ans- CRM stands for Customer relationship management. It is a process which companies use for client interaction. It involves business processes like sales, customer support and marketing. The main objective of CRM is not only to retain old clients but also to search and attract newer ones.
Organizations also use software for the same but the major issue is that an interface used in CRM is not user friendly which leads them to choose some other options. The objective of CRM in marketing perspective is to keep track of emails and social media.
Q – 63 What is traditional emails?
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Q – 64 Explain the advantages of email marketing?
Ans- Advantages of email marketing are:
1. Large audience.
2. Internet users check emails on regular basis.
3. Return of investment generated can be huge if email marketing is planned the right way.
4. Email is the most basic and popular service of internet and thus most people are familiar with it.