Top 100 Marketing Objective Questions
Q – 1 Which of the following is not a component of the visual expression of a brand:
(a) typography
(b) tone of the voice
(c ) design elements
(d) logo
Ans- b
Q – 2 Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising “factory” or “wholesale” prices or a large price reduction from a phony high retail price.
a) Deceptive promotion
b) Deceptive packaging
c) Deceptive pricing
d) Deceptive cost structure
Answer c
Q – 3 The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
a) Geothermy
b) Demography
c) Ethnography
d) Hemos-popography
Answer b
Q – 4 When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
a) Innovative marketing
b) Consumer-oriented marketing
c) Value marketing
d) Societal marketing
Answer d
Q – 5 One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used
a) Terragraphic segmentation
b) Fermagraphic segmentation
c) Geothermy segmentation
d) Geodemographic segmentation
Answer c
Q – 6 The advantages of audience selectivity, no ad competition, and personalization apply to which type of media
a) Newspapers
b) Television
c) Direct Mail
d) Radio
Answer c
Q – 7 Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business
a) To protect companies from each other
* b) To protect consumers from unfair business practices
* c) To protect the interests of society
* d) To protect businesses from unfair consumer demands
Answer a
Q – 8 One of the most common problems with using internal database information is that:
* a) Since it was probably collected for some other purpose, it may be incomplete or wrong.
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.
Answer d
Q – 9 The first modern environmental movement in the United States began in the:
* a) 1940s
* b) 1950s
* c) 1960s and 1970s
* d) mid-1980s
Answer c
Q – 10 Today, advertising captures about ____ percent of total promotion spending.
* a) 15
* b) 23
* c) 29
* d) 33
Answer b
Q – 11 All of the following are thought to be sources of new product ideas except:
* a) Internal sources
* b) Customers
* c) Competitors
* d) The local library
Answer d
Q – 12 Costs that do not vary with production or sales levels are called:
* a) Fixed costs
* b) Variable costs
* c) Standard costs
* d) Independent costs
Answer a
Q – 13 In 1985, the Coca-Cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke. Analysts now believe that most of the company s problems resulted from poor marketing research. As the public demanded their “old Coke” back, the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market. Which of the following marketing research mistakes did Coca-Cola make?
* a) They did not investigate pricing correctly and priced the product too high.
* b) They did not investigate dealer reaction and had inadequate distribution.
* c) They defined their marketing research problem too narrowly.
* d) They failed to account for the Pepsi Challenge taste test in their marketing efforts.
Answer c
Q – 14 The last stage in the selling process is the ________________ stage.
* a) Approach
* b) Handling objections
* c) Closing
* d) Follow-up
Answer d
Q – 15 Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure
* a) Territorial sales force.
* b) Product sales force.
* c) Customer sales force.
* d) Hybrid sales force.
Answer a
Q – 16 The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called:
* a) Marketing strategy
* b) Marketing control
* c) Marketing analysis
* d) Marketing implementation
Answer d
Q – 17 If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
* a) New brand strategy
* b) Line extension strategy
* c) Multi-brand strategy
* d) Brand extension strategy
Answer d
Q – 18 Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.
* a) Decline stage
* b) Introduction stage
* c) Growth stage
* d) Maturity stage
Answer a
Q – 19 If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies
* a) Market penetration
* b) Market development
* c) Product development
* d) Diversification
Answer d
Q – 20 Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods
* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer c
Q – 21 The goal of the marketing logistics system should be to provide:
* a) A targeted level of promotional support
* b) A targeted level of customer service at the least cost
* c) A targeted level of transportation expense ratio
* d) A targeted level of field support
Answer b
Q – 22 When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a
* a) Group
* b) Bi-variant population
* c) Sample
* d) Market target
Answer c
Q – 23 ________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
* a) Idea generation
* b) Concept development and testing
* c) Idea screening
* d) Brainstorming
Answer c
Q – 24 When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n):
* a) Vertical marketing system
* b) Parallel marketing system
* c) Diversified marketing system
* d) Horizontal marketing system
Answer d
Q – 25 The practice of going after a large share of a smaller market or subsets of a few markets is called:
* a) Undifferentiated marketing
* b) Differentiated marketing
* c) Concentrated marketing
* d) Turbo marketing
Answer c
Q – 26 A “three-day cooling off period” in which buyers can cancel a contract after re-thinking it is to protect the consumer from which of the below:
* a) Creative selling
* b) High pressure selling
* c) Detail selling
* d) Hard core selling
Answer b
Q – 27 The type of sales force structure in which the sales force sells along product lines is called a:
* a) Territorial sales force.
* b) Product sales force.
* c) Customer sales force.
* d) Retail sales force.
Answer b
Q – 28 The major advantage of survey research is its:
* a) Simplicity
* b) Structure
* c) Organization
* d) Flexibility
Answer d
Q – 29 Joining with foreign companies to produce or market products and services is called:
* a) Direct exporting
* b) Indirect exporting
* c) Licensing
* d) Joint venturing
Answer d
Q – 30 The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
* a) Rapid globalization
* b) The changing world economy
* c) The call for more socially responsible marketing
* d) The microchip revolution
Answer a
Q – 31 A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.
* a) Product development
* b) Commercialization
* c) Marketing strategy
* d) Business analysis
Answer a
Q – 32 If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem
* a) Too much advertising
* b) Too few social goods
* c) Cultural pollution
* d) Too much political power
Answer c
Q – 33 The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
* a) Product concept
* b) Production concept
* c) Production cost expansion concept
* d) Marketing concept
Answer b
Q – 34 When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:
* a) Selective sponsorship
* b) Probing
* c) Focus group interviewing
* d) The Delphi method
Answer c
Q – 35 If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding
* a) Licensed brand
* b) Manufacturer’s brand
* c) Private brand
* d) Co-brand
Answer a
Q – 36 A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
* a) Demand
* b) Basic staple
* c) Product
* d) Service
Answer d
Q – 37 All of the following factors can affect the attractiveness of a market segment except:
* a) The presence of many strong and aggressive competitors
* b) The likelihood of government monitoring
* c) Actual or potential substitute products
* d) The power of buyers in the segment
Answer b
Q – 38 a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
* a) Product feature
* b) Sponsorship
* c) Brand
* d) Logo
Answer c
Q – 39 If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:
* a) Protectionism
* b) Exchange controls
* c) Exchange facilitators
* d) Non-tariff trade barriers
Answer d
Q – 40 If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.
* a) Reseller
* b) Business
* c) Government
* d) Service
Answer b
Q – 41 If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types
* a) Newspapers
* b) Television
* c) Direct Mail
* d) Radio
Answer a
Q – 42 The choice between high markups and high volume is part of which of the following retailer marketing decisions
* a) Target market decisions
* b) Product assortment and services decisions
* c) Pricing decisions
* d) Promotion decisions
Answer c
Q – 43 ________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.
* a) Direct Mail
* b) Outdoor
* c) Online
* d) Radio
Answer c
Q – 44 ______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
* a) Psychographics
* b) Personality
* c) Demographics
* d) Lifestyle
Answer b
Q – 45 One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
* a) Become a vehicle for pitching the sponsor’s products.
* b) Become a vehicle for discriminating in the marketplace.
* c) Become a means for raising prices.
* d) Become a means for unfair competition.
Answer a
Q – 46 When producers, wholesalers, and retailers act as a unified system, they comprise a:
* a) Conventional marketing system
* b) Power-based marketing system
* c) Horizontal marketing system
* d) Vertical marketing system
Answer d
Q – 47 The place in the business buying behavior model where interpersonal and individual influences might interact is called the:
* a) Environment
* b) Response
* c) Stimuli
* d) Buying center
Answer d
Q – 48 The most logical budget setting method is found in the list below. Which is it?
* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer d
Q – 49 The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):
* a) Discount
* b) Allowance
* c) Premium
* d) Rebate
Answer b
Q – 50 The course of a product s sales and profits over its lifetime is called:
* a) The sales chart
* b) The dynamic growth curve
* c) The adoption cycle
* d) The product life cycle
Answer d
Q – 51 If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.
* a) Reseller
* b) Business
* c) Government
* d) Service
Answer a
Q – 52 Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments
* a) Hispanics and Asians
* b) African Americans
* c) Western Europeans
* d) Middle Eastern
Answer a
Q – 53 All of the following are methods by which a company can divide its sales responsibilities except:
* a) Territorial sales force structure.
* b) Pychographic trait sales force structure.
* c) Product sales force structure.
* d) Customer sales force structure.
Answer b
Q – 54 The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:
* a) Not manipulating the availability of a product for purpose of exploitation
* b) Not using coercion in the marketing channel
* c) Using gray marketers whenever possible to save the consumer money
* d) Not exerting undue influence over the reseller’s choice to handle a product
Answer c
Q – 55 A ____________________ is the way consumers perceive an actual or potential product.
* a) Product idea
* b) Product image
* c) Product concept
* d) Product feature
Answer b
Q – 56 A company faces several major decisions in international marketing. The first of these decisions is often:
* a) Deciding whether to go international
* b) Looking at the global marketing environment
* c) Deciding which markets to enter
* d) Deciding how to enter markets
Answer b
Q – 57 Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.
* a) 25
* b) 50
* c) 75
* d) 100
Answer b
Q – 58 _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
* a) The promotion mix
* b) Integrated international affairs
* c) Integrated marketing communications
* d) Integrated demand characteristics
Answer c
Q – 59 The fact that services cannot be stored for later use or sale is evidence of their:
* a) Intangibility
* b) Inseparability
* c) Variability
* d) Perishability
Answer d
Q – 60 _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
* a) Duo-branding
* b) Line extension
* c) Brand extension
* d) Multi-branding
Answer c
Q – 61 When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company s objectives. They are in which of the following, new process of development stages?
* a) Concept development and testing
* b) Commercialization
* c) Business analysis
* d) Marketing strategy development
Answer c
Q – 62 All of the following are commonly recognized promotion budget formats except:
* a) The affordable method
* b) The LIFO method
* c) The percentage-of-sales method
* d) The objective-and-task method
Answer b
Q – 63 If a consumer describes a car as being the “most economical car on the market,” then this descriptor is a:
* a) Rule
* b) Attitude
* c) Belief
* d) Cue
Answer c
Q – 64 A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
* a) Micromarketing
* b) Niche marketing
* c) Mass marketing
* d) Segment marketing
Answer b
Q – 65 ________________ is a philosophy holding that a company s marketing should support the best long-run performance of the marketing system.
* a) Enlightened marketing
* b) Myopic marketing
* c) Fundamental marketing
* d) Conceptual marketing
Answer a
Q – 66 Conflicts between different levels of the same channel of distribution are referred to as:
* a) Horizontal conflicts
* b) Vertical conflicts
* c) Layer-based conflicts
* d) Parallel conflicts
Answer b
Q – 67 The primary reason that many companies work to become the “low-cost producers” in their industry is because:
* a) They can generate more advertising.
* b) They can please top management.
* c) They can gain tax advantages.
* d) They can set lower prices that result in greater sales and profits.
Answer d
Q – 68 If Toyota describes one of its cars of the future as being “a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends,” then the company has just stated a potential new product in terms of a(n):
* a) Product idea
* b) Product image
* c) Product concept
* d) Product feature
Answer c
Q – 69 All of the following are criticisms leveled against marketing by critics except:
* a) Harming consumers through high prices
* b) Harming consumers through deceptive practices
* c) Harming consumers through high-pressure selling
* d) Harming consumers through too many product choices
Answer d
Q – 70 R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
* a) Concept development and testing
* b) Marketing strategy
* c) Business analysis
* d) Product development
Answer d
Q – 71 A price reduction to buyers who buy in large volumes is called a(n):
* a) Quantity discount
* b) Cash discount
* c) Seasonal discount
* d) Trade discount
Answer a
Q – 72 Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:
* a) Market oriented.
* b) A statement of religion
* c) Motivating
* d) Based on distinctive competencies
Answer b
Q – 73 A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:
* a) Loyalty and perseverance
* b) Spot selling and old product rejuvenation
* c) High sales performance and encourage capturing new accounts
* d) High pressure situations and competitive reaction
Answer c
Q – 74 _________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
* a) Prospecting
* b) Pre-approach
* c) Approach
* d) Handling objections
Answer b
Q – 75 In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy
* a) The marketing concept
* b) The product concept
* c) The selling concept
* d) The societal marketing concept
Answer d
Q – 76 Which of the following is foreign owned (even though it is traditionally thought of as a U.S. company)?
* a) IBM
* b) Xerox
* c) Kodak
* d) Universal Studios
Answer d
Q – 77 All of the following are ways that marketing plays a key role in the companys strategic planning except:
* a) Marketing provides a guiding philosophy.
* b) Marketing is the only discipline that can provide a formal structure for the planning effort.
* c) Marketing provides inputs to strategic planners by helping to identify attractive market opportunities.
* d) Within individual business units, marketing designs strategies for reaching the unit’s objectives.
Answer b
Q – 78 The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations
* a) Modified re-buy
* b) New task buying
* c) Straight, re-buy
* d) Indirect re-buy
Answer a
Q – 79 According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.
* a) Natural
* b) Demographic
* c) Economic
* d) Technological
Answer d
Q – 80 If a firm were to bid to do a “turnkey” operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?
* a) Core process products selling
* b) Design products selling
* c) Reciprocal selling
* d) Systems selling
Answer d
Q – 81 A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.
* a) Motive
* b) Want
* c) Demand
* d) Requirement
Answer a
Q – 82 Which of the following is NOT one of the five stages of the buyer decision process?
* a) Need recognition
* b) Brand identification
* c) Information search
* d) Purchase decision
Answer b
Q – 83 The purpose of strategic planning is to find ways in which the company can best:
* a) Overcome losses.
* b) Use its strengths to take advantage of attractive opportunities in the environment.
* c) Avoid paying taxes.
* d) Avoid the expense of costly research and development while still getting the benefits.
Answer b
Q – 84 a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.
* a) Shopping goods store
* b) Convenience store
* c) Specialty store
* d) Department store
Answer c
Q – 85 Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
* a) Wife
* b) Husband
* c) Teenage children
* d) Grandparent
Answer a
Q – 86 Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:
* a) Custom products
* b) Specialty products
* c) Convenience products
* d) Shopping products
Answer b
Q – 87 A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
* a) Push strategy
* b) Pull strategy
* c) Blocking strategy
* d) Integrated strategy
Answer a
Q – 88 ___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.
* a) Environmentalism
* b) Environmental sustainability
* c) Consumerism
* d) Consumer accountability
Answer b
Q – 89 According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy
* a) Good-value strategy
* b) Premium strategy
* c) Overcharging strategy
* d) Snob strategy
Answer c
Q – 90 When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n):
* a) Quota
* b) Barrier
* c) Tariff
* d) Embargo
Answer a
Q – 91 In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
* a) Meaningful
* b) Distinctive
* c) Believable
* d) Remembered
Answer b
Q – 92 The Wheeler-Lea Act gives the Federal Trade Commission the power to regulate:
* a) Interstate commerce
* b) Marketing ethics
* c) Unfair and deceptive acts or practices
* d) Competitive advertising of objective product benefits
Answer c
Q – 93 According to Engels law, as income rises:
* a) The percentage spent on food rises.
* b) The percentage spent on housing increases.
* c) The percentage spent on other categories increases.
* d) The percentage spent on savings remains constant.
Answer c
Q – 94 ______________beliefs and values are open to some degree of change.
* a) Crucial
* b) Core
* c) Primary
* d) Secondary
Answer d
Q – 95 A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n):
* a) Retailer
* b) Wholesaler
* c) Distribution channel
* d) Logistics
Answer c
Q – 96 Drop shippers perform which of the following functions
* a) Assumes title and ships coal, lumber, or heavy equipment to a buyer
* b) Stocks the bread rack in a grocery store
* c) Maintains, owns, and stocks a CD display in a grocery store
* d) Sells jewelry out of a catalog
Answer a
Q – 97 Rolls Royce uses which of the following distribution formats in it.
* a) Intensive distribution
* b) Exclusive distribution
* c) Selective distribution
* d) Open distribution
Answer b
Q – 98 ________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices
* a) Optional-product pricing
* b) Captive-product pricing
* c) Product line pricing
* d) By-product pricing
Answer c
Q – 99 If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:
* a) Master salespersons
* b) Sales assistants
* c) Technical support persons
* d) Telemarketers
Answer d
Q – 100 Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer b
Q – 101 The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:
* a) Decline stage
* b) Introduction stage
* c) Growth stage
* d) Maturity stage
Answer b
Q – 102 When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:
* a) Barter
* b) buy-back
* c) Counter purchase
* d) Like-value exchange
Answer b
Q – 103 3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following
* a) Nader’s raiders
* b) The “green movement”
* c) Governmental regulation
* d) International competition
Answer b
Q – 104 When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using:
* a) Cause-related marketing
* b) Idea marketing
* c) Nonprofit marketing
* d) Person marketing
Answer d
Q – 105 A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service.
* a) Licensed brand
* b) Manufacturer’s brand
* c) Private brand
* d) Co-brand
Answer c