100 Updated SEO Expert Interview Questions Part – 2

Q – 61 Can you please explain the difference between SEM and SEO?

Ans- SEO is a set of processes to get our website or pages appear in the search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in the search engine page result.

Q – 62 Tell me your opinion about link buying?

Ans- Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is not liked by search engines. It doesn’t come under the guidelines of search engine.

Q – 63 How to migrate all content of website to a new domain?

Ans- First of all I would update the previous website with a permanent redirect to new page for each and every page. Later eradicate previous content from search engines in the context of avoiding duplicate content issues.

Q – 64 What is more important – creating great content or building backlinks?

Ans- Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building backlinks is useful to build authority to a site as well as coined as a metric for ranking well.

Q – 65 Explain those steps that one should follow to optimize a website?

Ans-

☛ First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
☛ Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
☛ Analyzing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
☛ Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
☛ Analyzing website navigation.
☛ Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
☛ If required, making recommendations for modifications in website as well as its each and every page and so on.

Q – 66 Why back-links is important?

Ans- You can create a link to anywhere but prior to this it is obvious to ensure for relevant site and healthy link.

Q – 67 How website structure look like?

Ans- This includes TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.

Q – 68 How website content look like?

Ans- It must be quality and unique content as well as most be well optimized and well structured.

Q – 69 Tell me what things are significant in organically ranking a website?

Ans- Basically there are various things that are being employed for organically ranking a website which can be classified in 3 distinct categories:

☛ Website content
☛ Website structure
☛ Back-links

Q – 70 Tell me under what circumstances we intend to eliminate pages from search engines through robots.txt vs. Meta robots tag?

Ans- Generally, I would continue to employ robots.txt in order to make search engine indexing a directory on a website. This might be often a directory that is concerned with admin function or incorporate contents only in the form of script or image gallery.

Generally, robots.txt is employed to prevent a directory and its sub-folders and files to crawl by search engine bot as well as Meta robots tag for a specific web page.

Q – 71 Is HTML either a case sensitive or case insensitive?

Ans- HTML is case Insensitive. It doesn’t matter and deliver identical result either you write in Upper Case or Lower Case.

Q – 72 What is blog flipping for SEO Expert?

Ans- Blog Flipping is the practice for sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.

Q – 73 What is cloaking for a SEO Expert?

Ans- It’s a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.

Q – 74 How to implemented keywords for optimization?

Ans- The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and other employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain a keyword density more than 3-4%. Including keywords in title and description is highly recommended.

Q – 75 Explain significance of Robots.txt file in a website?

Ans- Robots.text file is considered as a useful convention to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly view-able. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

Q – 76 What is XML sitemap for SEO Expert?

Ans- XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of the website.

Q – 77 What is HTML sitemap for SEO Expert?

Ans- HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design.

Q – 78 What is sitemap for SEO Expert?

Ans- A sitemap incorporates list of webpages which are accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style.

This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well as enhances the probability for frequent indexing.

Q – 79 Why the title tag in website is valuable and important?

Ans- In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits on that page. It is valuable because this is a thing which appears in the search engine result section and tells the user & search engine, what is on this page.

Q – 80 How to achieve Google page rank?

Ans- Generally, Google Page Rank is based on inbound links, therefore, the more backlinks you congregate higher your page rank will be. Also, it is influenced by rank of a page which is linked to you. One other thing to consider is that the older your website will be, it will be more favorable and trusted by Google.

Google rewards those websites who incorporate lots of pages, tons of incoming link and also healthy quantity of internal links to other pages within the site. In respect of SEO projects, it is relatively not so significant but delivers a picture about work to perform towards earning inbound links.

Q – 81 What is Alexa for SEO Expert?

Ans- Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregates browsing behavior data and send it to website, where the data is analyzed and stored and create reports for company’s web traffic. Also, Alexa provides data concerned with traffic, global ranking and other additional information for a website.

Q – 82 What is SEO Off-Page?

Ans- SEO Off-Page aspect is Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q – 83 What is SEO On-Page?

Ans- SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

Q – 84 Tell me what are the aspects in SEO?

Ans- The main aspect of SEO is divided into two classes:

SEO On-Page
SEO Off-Page.

Q – 85 What is PPC for SEO Expert?

Ans- PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.

Q – 86 What is Adword for SEO Expert?

Ans- Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement.

One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impressions on flat rate to the publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with the geographical area to show your ads.

Q – 87 What is Adsense for SEO Expert?

Ans- Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of the website and audience. These advertisements are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q – 88 What is ALT tag for SEO Expert?

Ans- The ALT attribute also called as ALT tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of ALT tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this.

In addition, it delivers alternative information for an image due to some specific reason a user can’t view it, such as in case of a slow connection and an error occurred in the source attribute.

Q – 89 What is Cache for SEO Expert?

Ans- Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version.

Q – 90 What is SERP for SEO Expert?

Ans- SERP stands for Search Engine Result Page is the placement of the website or webpage which is returned by a search engine after a search query or attribute.

Q – 91 What is PR for SEO Expert?

Ans- PR is Page Rank which is defined by quality inbound links from other website or webpages to a web page or website as well as say the importance of that site.

Q – 92 What is page rank for SEO Expert?

Ans- Page Rank is a set of algorithm for link analysis named after Larry (the computer scientist) Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyper-linked documents like the world wide web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.

Q – 93 What is Dofollow link?

Ans- Dofollow link is a kind of hyperlink which says all search engine crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.

Q – 94 What is Nofollow link?

Ans- Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which is not passed by search engine bots and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.

Q – 95 Name the spiders of major search engines?

Ans- The name of bots/spider of:
Google search engine is GoogleBot,
Yahoo Slurp for Yahoo search and
BingBot for Bing search engine.

Q – 96 What is spider for SEO Expert?

Ans- Spider also called as bot, crawler or robot is a set of computer program that browses the World Wide Web in methodical and orderly fashion as well automatically scan the webpages and website for updated content and download a copy to its data center to index.

Q – 97 Explain Black Hat SEO techniques?

Ans- Some Black Hat SEO techniques are:

☛ Keyword Stuffing
☛ Cloaking
☛ Doorway Pages or Gateway Pages
☛ Link Farming
☛ Hidden Text, etc.

Q – 98 What is White Hat SEO?

Ans- The methods which are implemented and acceptable according to search engine guidelines are White Hat SEO.

Q – 99 What is Black Hat SEO?

Ans- In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.

The method which are less acceptable or instructed to avoid in search engine guidelines are Black Hat SEO.

Q – 100 Give me a example of Meta Tags?

Ans- Example:

<head>
<title>Not considered as Meta Tag, even required anyway
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
head>