100 Updated SEO Expert Interview Questions Part - 1

100 Updated SEO Expert Interview Questions Part – 1

Q – 1 What is SEO?

Ans- SEO is the abbreviated form of “Search Engine Optimization”. It is the set of process on account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility on top in SERPs (Search Engine Result Pages).

Q – 2 What is Google Analytics for SEO Expert?

Ans- Google Analytics is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006.

This tool acts between website & internet browser/users and offers a complete overview of visitor statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries.

Q – 3 What is webmaster tool for SEO expert?

Ans- Webmaster Tool is a free service catered by Google which provide us a complete report for indexing data, crawling errors, backlink information, search queries, website malware errors, CTR and submitting an XML sitemap. Basically, it acts as a mediator between website and server provide a complete overview of data, issues and other queries.

Q – 4 What is blog?

Ans- A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release.

It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

Q – 5 How search engine performs tasks?

Ans-

☛ Search engines are used on the web to place the websites according to the ranking or suggestions.
☛ Search engines can be placed on any site that needs to be made as search engine friendly. It allows the search engines to search the sites and display them on the front according to the pre-defined ranking criteria.
☛ Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site.
☛ The linked websites works when the site is visited and on that other links also gets active.
☛ If there are more websites that link to the site of the user then the spider (information gatherer) will find the site and display it.

Q – 6 How spiders can find the web sites?

Ans-

☛ Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet.
☛ The programs that are used provide gathering of the content from the web site and the store for processing of the data.
☛ There are two ways in which spiders can perform the search function on the website and it is as follows:
☛ Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data.
☛ It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.

Q – 7 What actions that can be performed on search engines?

Ans-

☛ Search engines use basic components and features to make the result easier for the users.
☛ It provides three basic actions that can be performed using the search engine and are as follows:
☛ Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines.
☛ Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users.
☛ Display information includes the result that needs to be displayed to the user and in right way.

Q – 8 Do you know the use of a program in SEO related information?

Ans-

☛ The program receives the information using the search request and then it compares the entry with the index and according to that show the results.
☛ Program allows the search engine to use a structured directory that includes the topics and allow the search engine to crawl the data from the web.
☛ Program allows the web portal sites to offer the search engines and directories that find the information and make it accessible to all.
☛ It includes the basic components and features essential for the users to be used for the better optimization of the search engines.
☛ The components work together to provide the information for the search engine to perform better.

Q – 9 Explain those function and parts which involved in search engine?

Ans- Internet search engines having three parts in which the functions can be performed and they are as follows:
☛ A spider is also known as crawler or bot, this travels from one page to another page and visits the complete page.
☛ It represents the page that needs to be searched on the web site and displayed on the search engines.
☛ It includes the reading of the website using the hyperlinks on all the pages and there is communication that takes place from one page to another.
☛ Catalog or indexing is being done that is created by the programs that compile the pages being read from the web sites.
☛ Program that receives the search request and it has its own comparison with the indexing that needs to be done to have the results located.

Q – 10 Tell me when do the submission appear on the engines?

Ans-

☛ Engine and the directory structure for the website are different and it allows the submission to be done using the engine only.
☛ The submission can take time or it is required to have the instances of the web site to be listed on the search engines.
☛ Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request.
☛ The engines can be added according to the submissions that are taking place and the calculative chances with the sources.
☛ The engines and directories are put in a queue and add the chance to check the site for the content that is being used.

Q – 11 Explain the function of body content relevance?

Ans- ☛ Body content relevance is used for the text that doesn’t consist of images on the web page of the web site.
☛ It is also known as non-image text that provides the description and relates it to the title, description and keywords.
☛ The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.
☛ Body content allows the use of many statements and elements to be used to display it on the web front.
☛ Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.

Q – 12 Explain the purpose of keywords in SEO?

Ans- ☛ Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
☛ These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.
☛ Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.
☛ The words can be found out or placed in the order for the web site that displays them in order of preference.
☛ Keywords are also written in the Meta tag that is placed in tag and it describes the website.

Q – 13 Can you please explain the difference between PR & SERP?

Ans- PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q – 14 What are the top 6 bookmarking sites name?

Ans-

☛ Twitter
☛ Pinterest
☛ reddit
☛ stumble upon
☛ Digg
☛ Delicious

Q – 15 What are bookmarking sites?

Ans- Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q – 16 List the white hat techniques?

Ans- ☛ Quality contents
☛ Titles and Meta data
☛ Keyword research and Effective keyword use
☛ Quality inbound links

Q – 17 List the black hat techniques?

Ans- ☛ Hidden link
☛ Keyword stuffing
☛ Doorway pages
☛ Incorrect keyword
☛ Link farming
☛ Mirror side

Q – 18 List SEO techniques?

Ans- 1) Black hat seo
2) White hat seo
3) Gray hat seo

Q – 19 What SEO tools you use?

Ans- Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q – 20 How many types of meta tags and their characters limits?

Ans- 2 types meta tags in Seo:

☛ Description Meta tag (150 characters limits)
☛ Keyword Meta tag (200 characters limits)

Q – 21 How many characters limits in title tag?

Ans- In title tag approx 70 characters we can add.
primary keyword(70 char)

Q – 22 What is Google Sandbox?

Ans- Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q – 23 Which important factors makes Off Page Optimization better?

Ans- In Off Page Optimization there are some important factors like:

☛ Directory Submission
☛ Artical Submission
☛ Press Release
☛ Blog Writing/posting/creation
☛ Classified Submission
☛ Social Media

Q – 24 Which important factors makes ON Page Optimization better?

Ans- In On Page Optimization there are some important factors like:

☛ Title Tag
☛ Meta tag
☛ Keyword
☛ Sitemap
☛ Images
☛ Internal linking
☛ Bread crumb.

Q – 25 What is keyword density and formula?

Ans- Keyword density make your content stand out in crowd.
Here is important formula of keyword density:

total no of keyword
*100
total no of words in your artical

Q – 26 What is latest update in penguin?

Ans- In the September 5 the Google penguin 3 has updated. Mutt cutts says it is the new data refresh. 0.3% english language has effected. Penguin is the code name of the google algorithm. It is first arrived the April 24 2012. It’s goal is decreasing the ranking of the website that violate the Google Webmaster guidelines.

This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO.

I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it’s very bad news for the world of SEO.

Q – 27 What is Panda update?

Ans- The Panda is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update.

Q – 28 What is the latest update in SEO?

Ans- latest updates in SEO:

1) Panda
2) penguin

Q – 29 What is Off Page Optimization?

Ans- Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don’t need to work on logical abilities.

Q – 30 What is ON Page Optimization?

Ans- Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q – 31 How to get top position in SEO?

Ans- With the help of two factors we get top position in Search Engine:

☛ On page optimization
☛ Off page optimization

Q – 32 SEO Expert common Open-Ended interview questions:

Ans- ☛ Tell me your biggest failure in an SEO project?
☛ What areas of SEO do you most enjoy?
☛ In what areas of SEO are you strongest?
☛ In what areas of SEO are you weakest?
☛ How do you handle a client who does not implement your SEO recommendations?
☛ Can you get “XYZ”? company listed for the keyword “Google”? in the first page?
☛ What do you think is different about working for an SEO agency vs. doing SEO in-house?
☛ Why are you moving from your current position and/or leaving any current projects?

Q – 33 SEO Expert industry involvement interview questions part 2:

Ans-

☛ What are some challenges facing the SEO industry?
☛ What industry sites, blogs, and forums do you regularly read?
☛ Who are the two key people – who started Google?
☛ Who is Matt Cutts?
☛ If you were bidding on a contract, what competitor would you most worry about?

Q – 34 SEO Expert industry involvement interview questions part 1:

Ans-

☛ If salary and location were not an issue, who would you work for?
☛ In Google Lore – what are ‘Hilltop’, ‘Florida’ and ‘Big Daddy’?
☛ Have you attended any search related conferences?
☛ Google search on this candidates name, (if you cannot find them, that’s a red flag)?
☛ Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
☛ Of the well-known SEOs, who are you not likely to pay attention to?

Q – 35 SEO Expert analysis interview questions part 2:

Ans-

☛ If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
☛ How many target keywords should a site have?
☛ How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
☛ You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?
☛ Why does Google rank Wikipedia for so many topics?

Q – 36 SEO Expert analysis interview questions part 1:

Ans-

Q – 37 SEO Expert technical interview questions part 4:

Ans-

☛ What kind of strategies do you normally implement for back links?
☛ What role does social media play in an SEO strategy?
☛ What things wouldn’t you to do increase rankings because the risk of penalty is too high?
☛ What’s the difference between PageRank and Toolbar PageRank?
☛ Why might you want to use nofollow on an internal link?

Q – 38 SEO Expert technical interview questions part 3:

Ans-

☛ If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?
☛ Rate from 1 to 10, tell me the most important “on page” elements?
☛ Review the code of past clients/company websites where SEO was performed?
☛ What do you think about link buying?
☛ What is Latent Semantic Analysis (LSI Indexing)?
☛ What is Phrase Based Indexing and Retrieval and what roles does it play?
☛ What is the difference between SEO and SEM?

Q – 39 SEO Expert technical interview questions part 2:

Ans-

☛ What SEO tools do you regularly use?
☛ Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
☛ What areas do you think are currently the most important in organically ranking a site?
☛ Do you have experience in copy writing and can you provide some writing samples?
☛ Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
☛ Explain to me what META tags matter in today’s world?
☛ Explain various steps that you would take to optimize a website?

Q – 40 SEO Expert technical interview questions part 1:

Ans-

☛ Give me a description of your general SEO experience?
☛ Can you write HTML code by hand?
☛ Could you briefly explain the PageRank algorithm?
☛ How you created any SEO tools either from scratch or pieced together from others?
☛ What do you think of PageRank?
☛ What do you think of using XML sitemaps?
☛ What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

Q – 41 SEO Expert open-ended interview questions:

Ans-

☛ Tell me your biggest failure in an SEO project?
☛ What areas of SEO do you most enjoy?
☛ In what areas of SEO are you strongest?
☛ In what areas of SEO are you weakest?
☛ How do you handle a client who does not implement your SEO recommendations?
☛ Can you get “xyz” company listed for the keyword “Google” in the first page?
☛ What do you think is different about working for an SEO agency vs. doing SEO in-house?
☛ Why are you moving from your current position and/or leaving any current projects?

Q – 42 SEO Expert analysis interview questions:

Ans-

☛ Are you familiar with web analytics and what packages are your familiar with?
☛ From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
☛ How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
☛ How do you evaluate whether an SEO campaign is working?
☛ What does competitive analysis mean to you and what techniques do you use?
☛ If you’ve done 6 months of SEO for a site and yet there haven’t been any improvements, how would you go about diagnosing the problem?
☛ How many target keywords should a site have?
☛ How do you help a customer decide how to distribute their budget between organic SEO and pay-per-click SEM?
☛ You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?
☛ Why does Google rank Wikipedia for so many topics?

Q – 43 SEO Expert tactics interview questions:

Ans-

☛ What SEO tools do you regularly use?
☛ Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
☛ What areas do you think are currently the most important in organically ranking a site?
☛ Do you have experience in copy-writing and can you provide some writing samples?
☛ Have you ever had something you’ve written reach the front-page of Digg? Sphinn? Or be Stumbled?
☛ Explain to me what META tags matter in today’s world?
☛ Explain various steps that you would take to optimize a website?
☛ If the company whose site you’ve been working for has decided to move all of its content to a new domain, what steps would you take?

Q – 44 SEO Expert technical interview questions:

Ans-

Q – 45 What SEO tools must have in your arsenal?

Ans-

1: Blog
2: browser
3: Webmaster dashboard at the search engine.
4: half-way decent spam filter.
5: rudimentary analytics tool.

Q – 46 How does Google see backlinks from guest posts?

Ans- They treat guest post backlinks like they treat any other backlinks. Every linking source has to earn Google’s trust.

Q – 47 What would be your next step if after implementing distinct SEO methods for a site, if you haven’t got any improvements?

Ans- I would make troubleshooting for the issues. Firstly, I would designate whether it is a new project. Again I will analyze relevant keywords and phrase for the site I am optimizing for as well as took an insight study of competitive analysis.

If the website and pages have been indexed and appears in the first 10 pages of search engine result pages but not in the top three, I would go for some transformation to on page text, page titles and page descriptions. But in the case if website has not been indexed still or dropped from the index, might be it comprises some big issues and total re-submission and re-work might be required.

Q – 48 What is competitive analysis?

Ans- Competitive analysis, as its name suggested it is the establishment of a comparison of data between the website I am optimizing and that website who rank highly in search results. It will be a great source of ideas.

Q – 49 How to know that SEO campaign whether it’s working or not?

Ans- First of all I would attempt to make a search on all search engines employing relevant keywords and key-phrases, I am optimizing for. The analysis of results will say whether the methods of optimization have gained results or lost.

I would analyze the report regularly as search engine makes updating and index. I would attempt to another aspect of website statistics which says about origin of traffic.

Q – 50 What is frames in HTML?

Ans- Frames in HTML are obvious as they used to discriminate the page content into distinct fragments. Search engines treat these frames as absolutely different pages as well as frames also put a negative impact over SEO. Therefore, we should avoid the practice of using Frames and implement a basic HTML instead.

Q – 51 What is LSI for SEO Expert?

Ans- LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.

Q – 52 What is keyword stemming for SEO Expert?

Ans- It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appears on the screen will contain the word “play” in it.

Q – 53 How to enhance the crawling frequency by search engines for your website?

Ans- Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.

Q – 54 Can you please explain the difference between keyword & keyword phrase?

Ans- The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more words combination.

Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q – 55 What is RSS for SEO Expert?

Ans- RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this makes readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

Q – 56 What mistakes should avoid while optimizing the website?

Ans- The main mistakes that should be avoided are filling keywords in webpage, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.

Q – 57 To prevent penalty, what things you shouldn’t perform to increase ranking?

Ans- I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.

Q – 58 List some media sites for SEO strategy?

Ans- Some media Site:

☛ Facebook
☛ Twitter
☛ Linkedin
☛ Myspace
☛ Digg
☛ Youtube
☛ Myspace, etc.

Q – 59 What is social media in SEO strategy?

Ans- Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has proven as a very powerful resource, in the case if our content is unique, attractive and appealing.

Q – 60 Explain those strategies would you implement for backlinks?

Ans- I would request for back-links to a competitor’s relevant website as well as a provide reciprocal link if required. In addition, I would attempt to submit a press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.

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