Top 50 Internet Marketing Interview Questions

1. When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as.

1. Content
2. Connection
3. Context
4. Communication

Answer: Content

2. When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as.

1. Community
2. Commerce
3. Context
4. Connection

Answer: Community

3. The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a website.

1. Customer service
2. Interactive
3. Corporate
4. Marketing

Answer: Marketing

4. The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a website.

1. Marketing
2. Customer service
3. Click-and-mortar
4. Corporate

Answer: Corporate

5. A is a B2B trading network that links a particular seller with its own trading partners.

1. Private trading network
2. Web community
3. Virtual network
4. Bit stream

Answer: Private trading network

6. The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:

1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)

Answer: Consumer to Business (C2B)

7. Which of the following is not one of the benefits of e-commerce to sellers?

1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.

Answer: E-commerce increases the net cost per contact

8. are networks that connect people within a company to each other and to the company network.

1. Extranets
2. Internets
3. Intranets
4. Bit streams

Answer: Intranets

9. is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.

1. E-commerce
2. E-business
3. E-procurement
4. E-marketing

Answer: E-business

10. A (n) is an online advertisement that pops up between changes on a website.

1. Border
2. Plunge
3. Boarder
4. Interstitial

Answer: Interstitial

11.marketing is the Internet version of word-of-mouth marketing.

1. Virtual
2. Virile
3. Viral
4. Visceral

Answer: Viral

12. Websites upon which members can congregate online and exchange views on issues of common interest are known as 

1. Virtual communities
2. E marketing
3. Web casts
4. Web communities

Answer: Web communities

13. Which of the following is not one of the forces that underlie the new digital age?

1. Customerisation and customization
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity

Answer: Environmentalism and globalism

14. The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around businesses.

1. Operations management
2. Disintermediation
3. Environmentalism
4. Information

Answer: Information

15. Which of the following is not one of the benefits of e-commerce to buyers over store shopping?

1. E-commerce provides greater convenience.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.

Answer: E-commerce provides greater customer service.

16. Which of the following strategies is not suited to the Old Economy than to the new one?

1. Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising

Answer: Customization

17. One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.

1. Referral
2. Alliance
3. Sponsorship
4. Advertising

Answer: Alliance

18. Which of the following is not one of the reasons that dot-com companies failed?

1. Some companies found they lacked well-designed distribution systems.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.

Answer: Many companies overestimated the size of the market.

19. One source of e-commerce revenue is income, which comes about when online companies charge for special market information or intelligence.

1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription

Answer: Market research and information fees

20. A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:

1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation

Answer: Webcasting

21. Which of the following is not relevant to marketing via the Internet?

1. Viral marketing
2. Click-and-mortar marketing
3. Mobile marketing
4. Brick-and-mortar marketing

Answer: Brick-and-mortar marketing

22. The Internet has:

1. Empowered consumers and businesses alike
2. Empowered intermediaries only
3. Empowered businesses only
4. Empowered consumers only

Answer: Empowered consumers and businesses alike

23. Which of the following have forward-thinking companies begun to use to promote their products and services?

1. B2C
2. C2B
3. MMA
4. SMS

Answer: SMS

24. refers to the degree to which a site is linked to other sites.

1. Commerce
2. Communication
3. Community
4. Connection

Answer: Connection

25. Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-

1. Customization
2. Individualism
3. Personalization
4. Customerisation

Answer: Customerisation

26. The New Digital Age means that:

1. IT should play the lead role in shaping new company strategy.
2. The models of marketing strategy remain the same, but marketing practice that changes.
3. Very new models for marketing strategy and practice have to replace the old ones.
4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.

Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.

27. Customers being able to buy products and services on the Internet are a result of-

1. E-marketing
2. E-business
3. E-purchasing
4. E-commerce

Answer: E-marketing

28. The Internet does not provide e-marketers with-

1. Access to a broad range of demographic segments
2. Access to global markets
3. Access to mass-markets
4. Access to market places

Answer: Access to mass-markets

29. Online buyers can be said to be:

1. Creators of product information
2. Cyber heads
3. The elite
4. A passive target for marketers

Answer: Creators of product information

30. Which of the following is not an offer of major B2B marketers online?

1. Customer support services
2. Open trading networks
3. Product information
4. Customer purchasing

Answer: Open trading networks